Sam Elia, co-founder of Chopstix, Europe’s largest Asian-inspired quick-serve restaurant group, has been a key figure in the UK’s leisure sector for 30 years. He pioneered the noodle bar concept in 2002 and has driven the brand’s growth and strategy over two decades. His dedication and vision have propelled Chopstix to over 100 locations, forming partnerships with Welcome Break, Applegreen, and Bourne Leisure. A true visionary, Sam combines innovative thinking with hands-on operational expertise, ensuring the brand meets the evolving demands of UK consumers. His commitment to quality and diversity continues to shape the future of quick-serve dining in the UK