Deena Ataie is the Director of Heriots Patisserie, a celebrated brand with a rich heritage dating back to 1917. Since taking over the business in 2016, this first-time business owner demonstrated visionary leadership that has fuelled growth and innovation while maintaining Heriots’ commitment to quality and creativity. In 2024, Heriots expanded its production capacity to meet rising demand and introduced new product lines to maintain a competitive edge.

Deena has earned recognition as an inspiring business leader, appearing on the Islam Channel in 2023 and being nominated for Businesswoman of the Year in 2024. She was also featured on BBC Radio London in 2022, sharing her journey of scaling Heriots sustainably while embracing its culture of excellence and innovation.