Co Founder Crep Nohman Ahmed is one of the three brothers who founded the group Undercover Brothers which specialises in the lifestyle fashion industry specializing in exclusive sneakers, shoe care, streetwear, and bags.

One of the more prominent brands under their ownership is Crep Protect which has revolutionised the shoe care industry. Founded in 2013, Crep Protect has grown to become an international success in the industry with global presence in over 52 countries. Selling to sportswear retail giants such as JD Sports and Footlocker, Crep Protect was ranked the 2nd fastest growing independent company in the UK and the 7th fastest in Europe (2019).

The group also operates multiple luxury go-to boutique for high-end streetwear and exclusive sneakers under the brand ‘Presented By’, one of Europe’s largest sneaker marketplaces – KLEKT, and is also the worldwide licence holder for Adidas Shoe care.